Research

From continually monitoring and analysing the results from my questionaire, I have so far discovered that many people show interest and watch music videos until the end due to suspense and the story that is told throughout the video, I've therefore been looked into some videos that use this concept, below is an example of one by Radiohead called No Suprises. I like the simplicity of this video and the methaphorical nature of it, even though the video is so simple its completely unique and intriging and makes you want to watch the video until the end and work out the message of it, I hope to create this kind of feeling within my video and make my video have lots of suspense and meaning, below is the video -

License request

Below is proof of my seeking of permission to use the song 'Treading Water' by Alex Clare. I feel this song will be perfect for the music video I plan to create and hope I am given permission to use it -

Video Analysis - (Ok Go - Here it goes again)

Genre: Pop

Video Style: Filming of artist/Performance

Synopsis: The music video consists of filming of the band Ok Go performing a dance/performance rountine on treadmills

Likes: I like the comical factor of the video and the way that the video makes you want to watch more and see what else comes of it. I also like the way you get to know the band and are introduce to the band through performance. I also like the individuality of the video and the fact that this individuality makes the video memerable and also makes it recommendable to others which allows it to go viral and therefore helps the song and band to become known

Dislikes: I dislike the way the video doesn't really have a storyline and is simply a performance. I also dislike the way that the video simply uses one camera shot and that this doesn't change, I feel it makes the video get to boring and predictable after a while and that this could be a downfall and will make people switch off

How I'll use this feedback: From this feedback I will take note of the way the video is extremely unique and truly is a video that you would recommend to your friends and watch again, I will also take note of the 'feel good factor' the video has as I feel many people who watch music videos like this factor and watch music videos for this reason. I will also take note of the lack of camera shots used so that I know to be sure to create a video which is more complex. I will aswell be sure to make sure my video isn't predictable and has some form of suspense so that the audience stays hooked

Video Analysis (Rita Ora - How We Do)

Genre: Pop

Video Style: Filming of artist/Performance/Storytelling

Synopsis: The music video consists of filming of the artist Rita Ora as she performs (both singing and dancing) in many different locations, it also films her in a party like atmosphere again performing in the center of a group of people. There's no specific story told except for the fact they are at a party scene

Likes: The focus on the artist is something I like, I feel it helps get the audience from involved in the song and understand the lyrics, I also like the atmosphere of the song and the good feeling created from watching the video, I also like the pop genre and think it's a genre which is one of the easiet to create a video for

Dislikes: I don't like the style of the music video as much as I would like something with more of a storyline, I feel it doesn't have much soul/purpose and is simple just a focus on the singer and that this doesn't necessarily make the video very memerable and doesn't really involve the audience in the video

How I'll use this feedback: From this feedback I will take note of the way the video doesn't really involve the reader and will make sure that when creating my music video concept I will involve the audience and really entice them into the video and make them feel a part of it, but I will try to create a good atmosphere within the video whether its a spooky atmosphere or a happy atmosphere

Market research

In order to do some Market Research to discover what kind of music and what style of music videos people are most interested in, I've created an online survey and asked people to fill it out via Facebook, Twitter and Word of mouth, hoping to gain some insight into what style of music video would be most popular in order to help me make a decision on what to do. Below is the link to my survey:

http://www.surveymonkey.com/s/8TJ36XS

My Brief

I've made a decision of my brief and have decided the most interesting and most exciting brief for me will be to do a music video, I feel that this will be the most exciting and most challenging, I also think its the one I will have most knowledge about as I watch music videos often and therefore know what things work well and what things don't. Within the next few weeks I will be looking into different styles of music videos and deciding on a genre of music to chose and what style of music video to use, I'll be using YouTube to do this research.

A2 Briefs

I've been looking into the briefs avaiable for my A2 media project, below are the few that I am most interested in doing -


1. An extract/packafe from a local TV news programme, lasting approximately five minutes, together with two of the following three options:
- 2 hyperlinked pages from the programme's website
- A generic radio trailer for the programme
- A short title sequence for the programme

2. An extract from a new documentary TV programme, lasting approximately five minutes,together with two of the following three options:

- A radio trailer for the documentary
- A double paged spread from a listings magazine focused on the documentary
- A newspaper advertisement for the documentary

3. A promo package for the release of an album, to include a music promo video, together with 2 of the following 3 options:

- A website homepage for the band
- A cover for its release on DVD
A magazine advertisement for the DVD

I have an interest in all 3 options for different reasons, I feel all 3 options are extremely different, the 1st one I feel will be interesting to do and very factual, the 2nd option is again very factual but I would have a lot of leeway as to what topic I wished to do the documentary on and the 3rd option is the most current one and the one I feel I would have most interest in.

Year 12 Project Evaluation

Our Production -

Our piece was called ‘Mouse-Trap’ it was based upon the play within in a play in Hamlet within which a mother is in love with her son and does anything possible to remove his girlfriend from their lives. But instead of doing so in an incestuous way, we decided to do it in a jealous and  controlling way. The main girl in our piece was also Mousey, which re-linked the title of our piece to the story line and also foreshadowed what was going to happen to Mousey

Creation and production -

We struggled slightly with the creation progress and initially found it hard to create a concept which didn’t give away to much of the story, once we had finally created the concept we then found it difficult whilst filming to use the best shots, and when editing we found it difficult to put all shots together and make it looks clean cut

What went well, challenges and things we would improve -

We felt that the things that went well were the mystery of the piece and the fact that we didn’t give away to much of the story. We also thought the props and location were perfect for the piece

We felt the challenges we faced were trying to make sure the opening sequence wasn’t more like an advert and didn’t give away to much of the story, but at the same time making sure the audience understood our piece and wanted to continue watching it

The areas we would improve if we were to do it again are re-filming of certain shots as some of them weren’t as perfect as they could have been