Sunday, 9 September 2012

Video Analysis (Rita Ora - How We Do)


Genre: Pop

Video Style: Filming of artist/Performance/Storytelling

Synopsis: The music video consists of filming of the artist Rita Ora as she performs (both singing and dancing) in many different locations, it also films her in a party like atmosphere again performing in the center of a group of people. There's no specific story told except for the fact they are at a party scene

Likes: The focus on the artist is something I like, I feel it helps get the audience from involved in the song and understand the lyrics, I also like the atmosphere of the song and the good feeling created from watching the video, I also like the pop genre and think it's a genre which is one of the easiet to create a video for

Dislikes: I don't like the style of the music video as much as I would like something with more of a storyline, I feel it doesn't have much soul/purpose and is simple just a focus on the singer and that this doesn't necessarily make the video very memerable and doesn't really involve the audience in the video

How I'll use this feedback: From this feedback I will take note of the way the video doesn't really involve the reader and will make sure that when creating my music video concept I will involve the audience and really entice them into the video and make them feel a part of it, but I will try to create a good atmosphere within the video whether its a spooky atmosphere or a happy atmosphere

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